Post by nojime4575 on Feb 15, 2024 5:41:23 GMT
Having reached this point, it is necessary to ask ourselves what the emotional handles could be that marketing can use in order to break through to the emotional dimension of the consumer? Let's discover them together. Sense of belonging and gratitude This can be seen with the famous Barilla commercial celebrating the Italy that resists , which aired during the first lockdown. This is a message of closeness and thanks aimed at all those who support the country in a historical moment of great difficulty, all sharing the same desire to be able to contribute to overcoming this difficult moment together.
Joy Forty-five years after its foundation, Mulino Bianco launches a new advertising campaign, The Pursuit of Happiness , which focuses on individuals and their personal search for happiness . The Morocco Phone Number List company reminds Italians that happiness is possible even today, you just need to look for it in the little things. Sadness With the spot Someone Waits For You at Home , Budweiser intends to raise public awareness of responsible consumption of alcoholic beverages, especially when you are the designated driver.
In this case the success of the advert lies in its ability to arouse a wide range of emotions, making the final message “Don't drink and drive” even stronger. Determination After Just Do It, with the Dream Crazier advert Nike places the spotlight on athletes who have broken the barriers of conformism, bringing spectators with them to the starting blocks, thus transmitting the emotions felt during their performances and therefore inspiring generations of athletes to chase their dreams. Love P&G , for the 2018 Winter Olympics, goes on-air with the last chapter of the "Thank you from the bottom of my heart, Mom" project:
Joy Forty-five years after its foundation, Mulino Bianco launches a new advertising campaign, The Pursuit of Happiness , which focuses on individuals and their personal search for happiness . The Morocco Phone Number List company reminds Italians that happiness is possible even today, you just need to look for it in the little things. Sadness With the spot Someone Waits For You at Home , Budweiser intends to raise public awareness of responsible consumption of alcoholic beverages, especially when you are the designated driver.
In this case the success of the advert lies in its ability to arouse a wide range of emotions, making the final message “Don't drink and drive” even stronger. Determination After Just Do It, with the Dream Crazier advert Nike places the spotlight on athletes who have broken the barriers of conformism, bringing spectators with them to the starting blocks, thus transmitting the emotions felt during their performances and therefore inspiring generations of athletes to chase their dreams. Love P&G , for the 2018 Winter Olympics, goes on-air with the last chapter of the "Thank you from the bottom of my heart, Mom" project: