Post by nojime4575 on Feb 15, 2024 5:27:46 GMT
Digital transformation is having a strong impact on business but in particular on the world of retail which is still trying to find the right ways to react to the ongoing change. The very definition of retail has changed over time, starting from the birth of self-service sales points in the early 1900s, to evolve to the concept of shopping centers ( everything under one roof ), up to the Amazon phenomenon, a gigantic e- commerce that has changed the rules of the game by allowing customers to review the products offered and recommending purchases via a recommendation engine managed by artificial intelligence.
Today, thanks to the democratization of technology and disintermediation (i.e. the possibility for the end customer to bypass the traditional intermediaries of the distribution chain) the definition of retailer Czech Republic Phone Number List has expanded to anyone who has the right to maintain a commercial relationship - direct or intermediated - with a potential final customer-consumer. Retailers are faced with new challenges (there is no longer just the paradigm of choosing the location and optimizing the assortment ) which are based on both physical and virtual competition, on changing expectations and methods of interaction with consumers and on the centrality of the customer experience.
In this scenario it is increasingly fundamental to observe the customer in all phases of the sales funnel , analyzing their behavior thanks to the flow of data produced by them. Our world changes at the speed of an algorithm, and the only constant is change itself. The 10 rules of retail in the digital age From reading the book " Retail 4.0: 10 rules for the digital age " by Philp Kotler and Giuseppe Stigliano , we extrapolated the list of 10 rules that retailers should follow to navigate the scenario given by digital transformation. Let's see them together. Be Invisible Technology must be a means not an end.
Today, thanks to the democratization of technology and disintermediation (i.e. the possibility for the end customer to bypass the traditional intermediaries of the distribution chain) the definition of retailer Czech Republic Phone Number List has expanded to anyone who has the right to maintain a commercial relationship - direct or intermediated - with a potential final customer-consumer. Retailers are faced with new challenges (there is no longer just the paradigm of choosing the location and optimizing the assortment ) which are based on both physical and virtual competition, on changing expectations and methods of interaction with consumers and on the centrality of the customer experience.
In this scenario it is increasingly fundamental to observe the customer in all phases of the sales funnel , analyzing their behavior thanks to the flow of data produced by them. Our world changes at the speed of an algorithm, and the only constant is change itself. The 10 rules of retail in the digital age From reading the book " Retail 4.0: 10 rules for the digital age " by Philp Kotler and Giuseppe Stigliano , we extrapolated the list of 10 rules that retailers should follow to navigate the scenario given by digital transformation. Let's see them together. Be Invisible Technology must be a means not an end.